The visual elements incorporated into the “Bohemian Behavior” ethnic style were chosen in relation to a variety of different pieces that derived from a multi cultural movement called Bohemianism that began in Europe in the nineteenth-century. This movement formed as a counterculture when artists could not make any money. Bohemianism can be associated with a label attached to artists, writers, students, and intellectuals that help change the meaning of how one would dress (Wilson, 2005) by wearing clothes that represented a person’s individuality and creativity rather than their social status. Monet agrees, “…an artist became a special type of person, not merely a crafts person, but a kind of eccentric genius whose creativity was displayed in the way they lived and looked” (n.d.). Over time, common pieces of wardrobe became characteristics of this movement which led to an inspired look called Boho. The pillows represent comfort of the style because majority of the people felt comfortable dressing the way they wanted to regardless of it being appropriate. The floral maxi dress became common to the Boho look because the fabric allows it flow and be considered loose. A “bohemian style consists of loose, colorful clothing and has appeared as boho chic, hippie style, and Aesthetic dress” (Monet, n.d.).They often lived a nomadic life style which is why a fringe sandal and sunglasses can be easily incorporated into the look. A person that can be related to the nomadic lifestyle is Gandhi because he believed in making his own clothes and traveling to share his beliefs (Biography, 2012) which is also why a quote from him was used. Putting different elements from poverty, to ideology, and expression can complete a Bohemian look.
Mahatma Gandhi. (2012). Biography.com. Retrieved from http://www.biography.com/people/mahatma-gandhi-9305898
Monet, Delores. (n.d.). The Fashion History of Bohemian Style. Hubpages. Retrieved from http://doloresmonet.hubpages.com/hub/BohoTheFashionHistoryofBohemianClothes
Wilson, Elizabeth. 2005. Bohemian Dress. In A–Z of Fashion. Retrieved from http://www.bergfashionlibrary.com/view/bazf/bazf00083.xml
Fashion can be considered very complex and layered when it comes to understanding different concepts about the industry. One major concept about fashion that needs to be understood is that it is constantly being influenced throughout the world today in a variety of different ways, but what is aiding fashion along the way and helping it through its complexity and depth with all of the masses? Technology is the key to helping producers and consumers. Technology may not be considered simple to some but it is constantly being developed to help ease the amount of work involved in numerous amounts ways. Quinn also believes that “Integrating fashion and technology could also pave the way for fashion to interact with home products, furniture and architectural accessories, and eventually integrate them into the built environment” (2002). Technology can be savvy and trendy, these two things go hand in hand and have become a huge part of American culture.
In the Fashion Technician set, there are several different items that all relate to one common trend, each item has been influenced by fashion but also has a technical use that helps ease manual labor. For instance, the latest edition 2012 slug bug car by Volkswagen. The car no longer has its recognizable beetle shape, ironically this car is in a brown color, and it is more sports car based. Another item that is a major trend in pop culture today is the Apple Macbook that is included in the set. This item has always been unique because it is different than the regular Sony PC. Landauer says, “fashions in science and technology are neither avoidable nor totally undesirable” (1997). The Macbook is known for being more artsy and adds to individuality even though it is popular to have the laptop. Mentges believes that “material and technology are experienced through special bodily feelings which transform the traditional social perception of dress into a sensual perception of dress as immediate surrounding” (2002). Consumers are also using their laptops more to shop online and getting items that not the everyday shopper could buy in store making them more unique than others. Lady Gaga who is one of the biggest fashion innovators today is included in the set because she is wearing an outfit that has rope lights all around it. In order for the dress to be lit, technology is involved. The dress is not something people are wearing every day. Without the use of technology, the dress could not exist. Technology is also improving in the way that touch screen registrars are becoming more popular and companies are designing sensor alert systems to catch shoplifters more often. Technology is constantly being developed and used in a trendy way so people can stay up to date with the latest and hottest items.
Landauer, R. (1997). Fashions in science and technology. Physics Today, 12(50), 61.
Mentges, G. (2000). Cold, coldness, coolness: remarks on the relationship of dress, body, and technology. Fashion Theory: The Journal of Dress, Body & Culture, 4(1), 27-47. doi: http://dx.doi.org/10.2752/136270400779572000
Quinn, B. (2002). Intelligent fashion. Techno Fashion. Advance online publication. doi: http://dx.doi.org/10.2752/9781847888877/TECFASH0008
For the development of this brand the cause is breast cancer because someone close to me was diagnosed with the disease in 2009 and it has had a tremendous impact on my life. Watching someone struggle through the pain, dealing with the horrible treatments, overcoming their unwanted physical transformations, and lastly seeing them fall apart mentally because of a disease they are dealing with led me to believe that with a new brand called Think Pink., the victims and supporters of breast cancer could have more options of clothing while raising awareness and supporting the disease. Dunn-Square believes that “It is fashionable to contribute to a cause that will help others”(2011), and Think Pink. will be doing it in an unusual way. Think Pink. will not be the typical clothing sold for the fundraising of breast cancer in a sense because it is does not just have the casual wear items that are usually t-shirts and made of cotton. The designs and items would be made out of a more expensive type of fabrics and have a heavier price range. Think Pink. will have items for different events the consumer could be going to such as business meetings, parties, dinner events, and etc. After treatments or perhaps reconstruction the victim could be apprehensive to the clothes they wear because of the difference of physical appearance and the mental capability to feel good in clothes they wear. Wersch has done research and shares one of Kathy Davis’ observations about women after treatments or breast reconstruction that “it was not about beauty, but about wanting to be become ordinary, normal, or just like everyone else” by what to select in their clothing. Normality can come by “looking good to make [you] feel good” (Spence, 2001). The line will consists of all of the items being in different shades of pink because although men can get the disease the majority of breast cancer deals with women and the color pink represent women, but it will have items men could also wear.
The reason why Think Pink. has a period at the end of the name is to create the image of stopping which should correlate with the ending the fight with breast cancer, and then feeling like a winner by wearing something from this line to show how confident one should feel in the clothing. It also gives the brand a unique identity and can tell a story to its consumers who want to support the cause and end the battle. A portion of the proceeds will go to finding the cure for breast cancer.
Dunn-square, T. (2011, October 1). Style on the runway to help spread breast cancer awareness through fashion. Edgewater-Davidsonville Patch. Retrieved from: http://www.edgewater.patch.com
Spence, J. (2001). 10 ‘Flying on one wing’. In through the wardrobe: women’s relations with their clothes. doi: http://dx.doi.org/10.2752/9781847888921/THRWARD0016
Wersch, A. (2001). Cancer, breast reconstruction and clothes. In Through the Wardrobe: women’s relationship with their clothes. doi: http://dx.doi.org/10.2752/9781847888921/THRWARD0017
Money is something that comes and goes for consumers in any industry, but specifically the fashion industry is one of the biggest places in the economy that people look for ways to save money in regards to other things being expensive in the fluctuating economy. Stereotypes in such industry will always exist, but consumers are resorting to going to cheaper stores such as thrift stores to find clothes, not always shopping designer brand, and simply just not spending as much money. Musso advises “if you use name brand products on a normal basis, you may want to try the generic brand instead” because there are only a few slight differences when comparing the real brand to the generic. For example with clothes, the quality might not be as nice, but you can still achieve the look you want from a cheaper store like Forever 21. Forever 21 is price friendly to consumers who want designer looks but can not afford to shop designer brand. “High-end stores have been struggling as consumers tighten their belts but discount retailers are actually opening new stores and shoppers are destroying the old stereotypes”, majority of people are no longer concerned with having the stereotype of the item they bought as long the item can fit into their budget (Mcpeek, 2011). Saving money has become a major fad because prices on everything around the fashion industry are effecting how much money we are able to spend on our fashion addictions such as the price of gasoline being around four dollars at the moment and driving to a store might be more expensive than actually buying the clothes. Seeing that could be a higher expensive the trend for going to thrift stores locally has risen dramatically, and Kichura adds “just because an item is for sale at a second-hand/consignment store or thrift shop doesn’t mean it’s of less quality. Thrift stores usually have brand name clothing, barely used or not used at all”. Saving money has become extremely important to consumers within the past four years because people have begun to shop at cheaper places and not spend as much money.
Kichura, V. (2008, October 6). Re: How to save money shopping at thrift stores [Online forum comment]. Retrieved from http://venice-kichura.suite101.com/how-to-save-money-shopping-at-thrift-shops-a71937
Mcpeek, M. (2011, November 1). Re: Bad economy changing profile of discount shopper [Online forum comment]. Retrieved from http://www2.nbc4i.com/news/2011/nov/01/3/bad-economy-changing-profile-discount-shopper-ar-811571/
Musso, J. (n.d.). Ways to save money shopping in a bad economy [Web log post]. Retrieved from http://xravendollx.hubpages.com/hub/WaysToSaveMoney