E-portfolio Development.

The visual elements incorporated into the “Bohemian Behavior” ethnic style were chosen in relation to a variety of different pieces that derived from a multi cultural movement called Bohemianism that began in Europe in the nineteenth-century. This movement formed as a counterculture when artists could not make any money. Bohemianism can be associated with a label attached to artists, writers, students, and intellectuals that help change the meaning of how one would dress (Wilson, 2005) by wearing clothes that represented a person’s individuality and creativity rather than their social status. Monet agrees, “…an artist became a special type of person, not merely a crafts person, but a kind of eccentric genius whose creativity was displayed in the way they lived and looked” (n.d.). Over time, common pieces of wardrobe became characteristics of this movement which led to an inspired look called Boho.  The pillows represent comfort of the style because majority of the people felt comfortable dressing the way they wanted to regardless of it being appropriate. The floral maxi dress became common to the Boho look because the fabric allows it flow and be considered loose. A “bohemian style consists of loose, colorful clothing and has appeared as boho chic, hippie style, and Aesthetic dress” (Monet, n.d.).They often lived a nomadic life style which is why a fringe sandal and sunglasses can be easily incorporated into the look.  A person that can be related to the nomadic lifestyle is Gandhi because he believed in making his own clothes and traveling to share his beliefs (Biography, 2012) which is also why a quote from him was used. Putting different elements from poverty, to ideology, and expression can complete a Bohemian look.


Mahatma Gandhi. (2012). Biography.com. Retrieved from http://www.biography.com/people/mahatma-gandhi-9305898

Monet, Delores. (n.d.). The Fashion History of Bohemian Style. Hubpages.  Retrieved from http://doloresmonet.hubpages.com/hub/BohoTheFashionHistoryofBohemianClothes

Wilson, Elizabeth. 2005. Bohemian Dress. In A–Z of Fashion. Retrieved from http://www.bergfashionlibrary.com/view/bazf/bazf00083.xml

Fashion can be considered very complex and layered when it comes to understanding different concepts about the industry. One major concept about fashion that needs to be understood is that it is constantly being influenced throughout the world today in a variety of different ways, but what is aiding fashion along the way and helping it through its complexity and depth with all of the masses? Technology is the key to helping producers and consumers. Technology may not be considered simple to some but it is constantly being developed to help ease the amount of work involved in numerous amounts ways. Quinn also believes that “Integrating fashion and technology could also pave the way for fashion to interact with home products, furniture and architectural accessories, and eventually integrate them into the built environment” (2002). Technology can be savvy and trendy, these two things go hand in hand and have become a huge part of American culture.

In the Fashion Technician set, there are several different items that all relate to one common trend, each item has been influenced by fashion but also has a technical use that helps ease manual labor. For instance, the latest edition 2012 slug bug car by Volkswagen. The car no longer has its recognizable beetle shape, ironically this car is in a brown color, and it is more sports car based. Another item that is a major trend in pop culture today is the Apple Macbook that is included in the set. This item has always been unique because it is different than the regular Sony PC. Landauer says, “fashions in science and technology are neither avoidable nor totally undesirable” (1997).  The Macbook is known for being more artsy and adds to individuality even though it is popular to have the laptop. Mentges believes that “material and technology are experienced through special bodily feelings which transform the traditional social perception of dress into a sensual perception of dress as immediate surrounding” (2002). Consumers are also using their laptops more to shop online and getting items that not the everyday shopper could buy in store making them more unique than others. Lady Gaga who is one of the biggest fashion innovators today is included in the set because she is wearing an outfit that has rope lights all around it. In order for the dress to be lit, technology is involved. The dress is not something people are wearing every day. Without the use of technology, the dress could not exist. Technology is also improving in the way that touch screen registrars are becoming more popular and companies are designing sensor alert systems to catch shoplifters more often. Technology is constantly being developed and used in a trendy way so people can stay up to date with the latest and hottest items.


Landauer, R. (1997). Fashions in science and technology. Physics Today, 12(50), 61.

Mentges, G. (2000). Cold, coldness, coolness: remarks on the relationship of dress, body, and technology. Fashion Theory: The Journal of Dress, Body & Culture, 4(1), 27-47. doi: http://dx.doi.org/10.2752/136270400779572000

Quinn, B. (2002).  Intelligent fashion. Techno Fashion. Advance online publication. doi: http://dx.doi.org/10.2752/9781847888877/TECFASH0008

For the development of this brand the cause is breast cancer because someone close to me was diagnosed with the disease in 2009 and it has had a tremendous impact on my life. Watching someone struggle through the pain, dealing with the horrible treatments, overcoming their unwanted physical transformations, and lastly seeing them fall apart mentally because of a disease they are dealing with led me to believe that with a new brand called Think Pink., the victims and supporters of breast cancer could have more options of clothing while raising awareness and supporting the disease. Dunn-Square believes that “It is fashionable to contribute to a cause that will help others”(2011), and Think Pink. will be doing it in an unusual way. Think Pink. will not be the typical clothing sold for the fundraising of breast cancer in a sense because it is does not just have the casual wear items that are usually t-shirts and made of cotton. The designs and items would be made out of a more expensive type of fabrics and have a heavier price range. Think Pink. will have items for different events the consumer could be going to such as business meetings, parties, dinner events, and etc.  After treatments or perhaps reconstruction the victim could be apprehensive to the clothes they wear because of the difference of physical appearance and the mental capability to feel good in clothes they wear.  Wersch has done research and shares one of Kathy Davis’ observations about women after treatments or  breast reconstruction that “it was not about beauty, but about wanting to be become ordinary, normal, or just like everyone else” by what to select in their clothing. Normality can come by “looking good to make [you] feel good” (Spence, 2001). The line will consists of all of the items being in different shades of pink because although men can get the disease the majority of breast cancer deals with women and the color pink represent women, but it will have items men could also wear.

The reason why Think Pink. has a period at the end of the name is to create the image of stopping which should correlate with the ending the fight with breast cancer, and then feeling like a winner by wearing something from this line to show how confident one should feel in the clothing. It also gives the brand a unique identity and can tell a story to its consumers who want to support the cause and end the battle. A portion of the proceeds will go to finding the cure for breast cancer.


Dunn-square, T. (2011, October 1). Style on the runway to help spread breast cancer awareness through fashion. Edgewater-Davidsonville Patch. Retrieved from: http://www.edgewater.patch.com

Spence, J. (2001). 10 ‘Flying on one wing’. In through the wardrobe: women’s relations with their clothes. doi: http://dx.doi.org/10.2752/9781847888921/THRWARD0016

Wersch, A. (2001). Cancer, breast reconstruction and clothes. In Through the Wardrobe: women’s relationship with their clothes. doi: http://dx.doi.org/10.2752/9781847888921/THRWARD0017

Money is something that comes and goes for consumers in any industry, but specifically the fashion industry is one of the biggest places in the economy that people look for ways to save money in regards to other things being expensive in the fluctuating economy. Stereotypes in such industry will always exist, but consumers are resorting to going to cheaper stores such as thrift stores to find clothes, not always shopping designer brand, and simply just not spending as much money. Musso advises “if you use name brand products on a normal basis, you may want to try the generic brand instead” because there are only a few slight differences when comparing the real brand to the generic. For example with clothes, the quality might not be as nice, but you can still achieve the look you want from a cheaper store like Forever 21. Forever 21 is price friendly to consumers who want designer looks but can not afford to shop designer brand. “High-end stores have been struggling as consumers tighten their belts but discount retailers are actually opening new stores and shoppers are destroying the old stereotypes”, majority of people are no longer concerned with having the stereotype of the item they bought as long the item can fit into their budget (Mcpeek, 2011). Saving money has become a major fad because prices on everything around the fashion industry are effecting how much money we are able to spend on our fashion addictions such as the price of gasoline being around four dollars at the moment and driving to a store might be more expensive than actually buying the clothes. Seeing that could be a higher expensive the trend for going to thrift stores locally has risen dramatically, and Kichura adds “just because an item is for sale at a second-hand/consignment store or thrift shop doesn’t mean it’s of less quality. Thrift stores usually have brand name clothing, barely used or not used at all”. Saving money has become extremely important to consumers within the past four years because people have begun to shop at cheaper places and not spend as much money.


Kichura, V. (2008, October 6). Re: How to save money shopping at thrift stores [Online forum comment]. Retrieved from http://venice-kichura.suite101.com/how-to-save-money-shopping-at-thrift-shops-a71937

Mcpeek, M. (2011, November 1). Re: Bad economy changing profile of discount shopper [Online forum comment]. Retrieved from http://www2.nbc4i.com/news/2011/nov/01/3/bad-economy-changing-profile-discount-shopper-ar-811571/

Musso, J. (n.d.). Ways to save  money shopping in a bad economy [Web log post]. Retrieved from http://xravendollx.hubpages.com/hub/WaysToSaveMoney


People for the Ethical Treatment of Animals (PETA) will be running amuck very soon and probably protesting the “wrong-doing” of a crafted artistry. The explanation is based around the fact that the biggest forecasted fabric trend in the fall and winter collections are fur. With this season designers have become very innovative with this controversial, insulated, and gorgeous material. Designers such as Donna Karen, Marc Jacobs, Betsey Johnson, and many more have implemented this fabric in at least more than one look in all of their fall 2012 collections. My personal favorite was the fur back pack Kanye West created.


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One of Oscar de la Rentas pieces “featured a pink fox vest over a silk blouse with jewel-encrusted sleeves and pink pants tucked into booties dripping with shaggy fur” (Supplemental material).  Oscar also had hats that were “made of multicolored mink, they tilted this way and dipped that, like something out of Dr. Seuss” (Phelps, 2012). This fabric does have reason and necessary use; however some fabrics that have been shown such as invisible netting don’t have practicality for this season. The fabric is sheer, is usually black, and drapes quite a bit and looks like it derives from a luxurious gothic look. Another major fabric that goes along with the gothic look that has been predicted is leather especially in Kanye West’s fall 2012 collection. Feiereisen proves that “fall 2012 was certainly a big step up from his debut, but there was still something contrived and forced about the leather and fur-heavy collection. Another noticeable fabric that will be considered popular or looked at is the puffed jacket. This could be ethical and has had influenced from some type of protective gear. It could be from a life jacket or protective gear from an astronaut in space. This puffed fabric has not been considerably in style for a long time, and has made a return due to the popularity of space.

[Supplemental material]. Oscar de la renta rtw fall 2012. WWD.

Phelps, Nicole. (2012). Marc jacobs. Style.com Retrieved from http://www.style.com/fashionshows/review/F2012RTW-MJACOBS

Feiereisen, Sharon. (2012). The fashion spot. Kanye west fall 2012. Retrieved from: http://www.thefashionspot.com/runway-news/news/172567-kanye-west-fall-2012-runway-review




Geek & Chic.

Everyone knows we are living in an era where technology is basically another world within our own. That is how big technology has become. Technology is a development that is always progressing regardless of where it is in the world because it is created to make work easier. If there is a faster way to do something, we want to do it faster. If there is a more efficient way to do something, we want to do it more efficiently. Today it is almost a requirement to become technologically advanced because of the way we developed from it. From cell phones, computers, space travel, elevators, escalators, and a million of many different things all relates to technology.

Aside from that, another common characteristic of being required to be technologically savy is, how you can display that you are using your technology.  An iPhone is one of the smartest phones in the entire world which could possibly seem a little nerdy, but at the same time it is a huge trend among all age groups. For another trend example watches came back into style and more people are starting to wear watches. However, there are certain hassles one could say about both of those items; such as the iPhone doesn’t come with a headset piece for driving and in some states it is considered illegal to talk on the phone while driving. Having to hold a phone to one’s head while driving could get very dangerous, Developments in technology have been made to a phone being put into a coat or jacket to ease the consumer of work. Giving us a development of wearable technology. According to Quinn, “Their goal is to take the concept of clothing as we know it to its very limits – integrating software, communication devices, sensors and speech-recognition systems into garments to make them think for the wearer. Systems like these would give garments the capacity to surf the Internet, make telephone calls, store and retrieve computer files, monitor the wearer’s vital signs and administer medication without the wearer even noticing” (2002). All of the kinks in this idea haven’t exactly been worked out also either “Their power demands are [that the] battery might still be noticeable if you did embed’ a phone in your jacket or sweater, but progress is continuous, and the concept is no doubt feasible” (Prophet, 2004).

Wearable technology isn’t really a big topic or trend right now in 2012. It isn’t necessarily being developed for the runway, but it is being looked at seriously by medical researchers. Harris shares ” Small sensors, incorporated into patients’ clothing, could monitor their health while they go about their day-to-day lives. These devices could measure heart rate, temperature, blood pressure or brain activity” (Harris, 2008). It could stem from hospital use to celebrities just casually wearing whatever the item may be. “Catwalks are not just about top clothes, designers, supermodels,  and glamorous images”, Harris explains that wearable technology could have a more important use than just  using it.

Although that may be the case with some of the inventions, several different brands and products have come out with wearable technology lines such as We Flashy and Geek down.


& another website to check out for wearable technology is.



Harris, S. (2008). Catwalk goes techno. (wearable technologies)/ 3 (18), 28-30.

Prophet, G. (2004). You wear it well. EDN europe. 49 (10), 19-19.

Quinn, B. (2002). Intelligent fashion. Techno fashion. doi: http://dx.doi.org/10.2752/9781847888877/TECFASH0008


Topic of Discussion: The Trickle up Theory in the 21st Century

                    People can easily get so lost in clothes, fashion, or style just because everything involved is related to something it was inspired from in which causes a sort of depth. Following fashion can be a hard and long journey but finding out why people are wearing the clothes, talking about fashion, and looking at the style actually can derive from one common theory, depending on the specificity of the topic.  In the 21st century one relatable theory is called the trickle up theory. Delong explains that “this theory [is] the innovation [that] is initiated from the street, so to speak, and adopted from lower income groups. The innovation eventually flows to upper-income groups; thus the movement is from the bottom up”. This is another representation of a pendulum theory hypothetically because in the 15th century lower class always was imitating the higher class. Now popular trends can swing either way regardless of whether it started from higher class or lower.

However, throughout the 21st century the trickle up theory has been highly innovative to many different types of consumers due it evolving from the bottom up. Seeing that there is so much variety in the world now decades from the past are constantly coming back into style and many consumers are resorting to finding these things not only cheaply and thriftily but also making  these findings trendy. Earlier on in decades going to resale stores such as Goodwill, Salvation Army, Plato’s Closet, Buffalo Exchange and etc were only for the lower class considerably. Vintage fashion has become hip and flea market finds are a source for fashion change. (Brannon, 2010). Now more and more people are going to these stores to find clothes because they want to dress a certain style. Mackinney-Valentin mentions that “it has been argued that trends tend to come from the street and from subcultures in a process that has been described as a “trickle-up” or “bubble-up” effect”, and seeing people that have to go to resale stores just because those are the only places they can afford to shop and clothe themselves has had an influence on more people going to resale shops. The trend has become so popular that people are constantly blogging about where they got their unique items and for the amazing price they received it. Some people from YouTube also video blog about their findings, record them going to the actual store, how they re-fixed or reused the item to their advantage referring others to start going to shop there.


The shirt I am wearing in the last photo is from Goodwill. Coming from a personal stand point, I use to think that only poor people went to shop at Goodwill or Salvation Army and I honestly would have not been caught in one of the stores back in 2008. Now thrift stores are the first places I go when wanting to find something unique perhaps something that no one else will have. “Thrifting” is something people constantly are going to especially broke college students who are crafty and can make it look like it something bought from a retailer like Forever 21 or H&M. If it weren’t for the lower class needing stores such as Goodwill or Salvation Army this trend would not exist, and the trickle up theory would not be valid. Some antique stores can become extremely pricey due to it being in such good condition and it being the only item of it left , a celebrity could easily get it over a college student. Thrifting and resale shops are extremely different and are easily related to the trickle up theory during the 21st century.



















DeLong, M. (2005). Fashion, Theories of. In A–Z of Fashion. Retrieved from http://www.bergfashionlibrary.com/view/bazf/bazf00212.xml

Brannon, E. (2010).  Introducing innovation. In O.  Kontzias & J. Bergeron (Eds.),  Fashion forecasting. (pp. 93-98). New York, NY: Fairchild Books.

Mackinney-Valentin, M. (2010). Snapshot: Trends. Berg Encyclopedia of World Dress and Fashion: Volume 10 – Global Perspectives . doi: http://dx.doi.org/10.2752/BEWDF/EDch10022

What is a Fashion Innovator?

Topic of Discussion: Fashion Innovators

If you’re reading this the chances of you being interested in fashion are very high, but you don’t have any interest in fashion at all it is easy to understand what a fashion innovator is. A fashion innovator is someone who is known for starting a trend. Typically it is someone who is confident with their tastes and preferences in clothing and is not afraid to make statements whether it is considered in style, normal, or even appropriate. Fashion innovators respond earlier than the general public to the “sensory of appeal of new silhouettes, details, and style combinations” (Brannon, 2010)  and they are to be considered the people who have the ‘it item’ first. These are the people who are known for making something in fashion popular. Without a doubt, they are the leaders of a group that are the first to adopt new fashion within their social realm (Lo. C, & Phau. I, 2004). The ‘it’ item may be nice to have and all, but usually consumers who are the first to make fashion purchases and wear new styles often pay a much larger price than fashion followers (Brannon, 2010).

Who are these people do you ask? Well, it could be extremely easy to spot a fashion innovator because they seem to be wearing something unique or bold. At the same time a fashion innovator could be sporting an outfit that seems unpopular or maybe even considered ugly when first looked at , but little do we know that  it could possibly be one of the next popular trends! Some innovators don’t even know they are innovators because to them expressing their individuality through clothing is considered norm. With others, some also just know that people will be looking at what they are wearing for inspiration whether it is good or bad.  Some innovators today such as celebrities who function as advisors, role models, and etc. are looked at by consumers to represent an ideal image (Brannon, 2010).

Without these fashionable leaders, what would we do?Personally, it’s extremely hard to imagine and seems impossible. Today, everything is a copy of a copy or to get a better idea the reason something was made is because of inspiration from something else. Originality is almost dead, which is why so many people rely on fashion innovators.Without these people fashion could possibly considered static.  According to Stanforth,” the tendency of consumers to seek out new styles allows the fashion industry to flourish” (1995). The fashion industry would never progress and trendy hipsters like myself wouldn’t have anything to shop for.

Here are a few examples of major fashion innovators:

Brannon, E. (2010).  Introducing innovation. In O.  Kontzias & J. Bergeron (Eds.),  Fashion forecasting. (pp. 41-77). New York, NY: Fairchild Books.

 Lo, C, & Phau, .P (2004). Profiling fashion innovators. Fashion Marketing and Management.. 8, 399-411. doi:10.1108/13612020410559993

Stanforth, N. (1995). Fashion innovators, sensation seekers, and clothing individualists. Perceptual and Motor Skills. 81, 1203-1210. Retrieved from http://www.amsciepub.com/doi/abs/10.2466/pms.1995.81.3f.1203

Technology Fashion!

Topic of Discussion: Social Networking Service: It’s impact on retail/merchandising.

        Did it all really kick off with our long lost site Myspace? R.I.P wonderful site, you had an amazing run.  Of course there were many other websites before Myspace came into the world wide web, but it’s kind of like asking which one came first with Facebook comparing it to the chicken or the egg question. Okay, not really because you can totally look up the dates when both websites were created, but Myspace really did help start the race for a higher demand for online shopping, higher total revenues for businesses in general, and  it also helped expand businesses by allowing them to have a broadened spectrum of customers than they naturally could. People were constantly viewing other people’s profiles and seeing photos of their personal lives which led to a drive in making changes within our own personal lives so that we could post or simply just have the things seen  or heard of on Myspace. Meenkashi Kakar reiterates, “Social networking has definitely impacted the Retail industry with the growing concept of ‘social shopping’ wherein one’s purchasing decisions are influenced by others in their communities” (para. 3).

Admit it, you constantly were on Myspace doing a survey, finding music no one had ever heard of, customizing your layout for your profile, taking photos so everyone could comment on them, joining photo contests, finding scene queenz to stalk, finding internet celebrities that constantly Photoshopped their photos and a ton of other pointless things.Myspace was the place where everything was constantly being updated and was a extremely direct way of communicating with people. This was a great opportunity for online retailers to kick off because people were constantly on their computers being ‘social’. Although Myspace has become similar to a deserted island there are still other popular websites such as Facebook, that are now being used constantly that are making a tremendous impact on the retail/merchandising industry using different strategies.

Social networking services like Facebook, Twitter, Youtube, and etc are great places for retailers to actually connect with their customers directly. “Wet Seal CIO, Jon Kubo, says the key to getting results from social media is, customer engagement, which is marketing-speak for having actual online conversations with customers” (para. 2). This is a great benefit for people who don’t have the time to go in store and tell the company their feedback of the item they purchased whether it was a great buy or a bad one. It is also wonderful for people who only buy things online and never go shopping in store, and they can communicate directly with the company this way. “Social media plays an important role in how consumers discover, research, and share information about brands and products” (para. 2). These social networking websites are good for letting the retailers see what is popular and what could possibly sell tremendously, and for the consumer it can easily give them information about upcoming sales and possibly give freebies away. Social networking has definitely made things move even quicker in the industry.

^This shows how the company is directly speaking with their fans,followers, and consumers.

For another example one extremely popular way retailing has been influenced by social networking websites is through advertisements. Advertisements can be extremely annoying because with the internet people can program their website to have pop up ads that will make the reader at least look at it before exiting out which means whatever is on the ad, the viewer will have to read it. It is a great marketing technique and has been proven to be very efficient.  Advertising through social networking websites has gotten to be so intricate and highly adapted that people who use the websites know there is no way in avoiding ads and can set their options to at least see advertisements they are actually interested in.  On more positive notes, some advertising is really helpful to some people. There is fashion community website called Lookbook that I use to network and be inspired by people that I can’t see daily  which has tons of advertising on it. The advertising is mainly to get people to learn about fashion related websites such as online stores, fashion blogs, and etc they have never heard of. It is a good way to be apart of the community by allowing this website to advertise your company.


Compton, M. & Essnay, M. (2011, May). Independent Retailer:  Social Media Next Logical Marketing Arena For Retailers. Retrieved from: http://independentretailer.com/2011/05/01/social-media-next-logical-marketing-arena-for-retailers/

Kakar, M. (n.d). Social Shopping: Revolutionizing the Retail Industry. Retrieved from Sonota Software: http://www.sonata-software.com/export/sites/Sonata/sonata_en/innovation/resources/articles/pdfs/Point_of_view_Social_Shopping.pdf

NC Incite. (2011, October 14). How Social Media Impacts Brand Marketing [Web log post]/ Retrieved from http://blog.nielsen.com/nielsenwire/consumer/how-social-media-impacts-brand-marketing/

What color should always be considered ‘it’ in the retail industry? Green!

Topic of Discussion: Sustainability effort and its impact on the retail industry.

Let’s say hypothetically speaking, we invest our time in something that is going to save us money in the long run for our company, require less labor over time, use less limited resources, it helps replenish the earth to a certain degree, and has many more other positive outcomes; would we all be very accepting and open to this idea? Of course we would!  However, a problem with this idea that is known as “going green” is the small fact of  it being something that we are not accustomed to yet.  Sustainability is a big buzzword in the green movement which simply means that what is used is replenished (Farfan  2009). Sustainability will take extra work , research, and practice to get to the essential goals, which can seem costly but in the end will all pay off. Boyton (2012) also believes that these goals require infrastructure development like management, measurement, and IT systems for continuous improvement.  These things will require people who are skilled and educated at what they know in this subject, which in the end will create jobs. Surprisingly enough after tremendous amounts of just saying sustainability was a good idea, retailers throughout the world have begun the process and exploration of sustainability within their businesses.

Retailers play a huge role in our  economy and they are basically the teachers of sustainability to consumers. Retailers are the people that have to get the message and awareness out so consumers so that they will  be aware of how much of an impact they could make, and how much of an impact the company could make by doing simple or large tasks. Rice agrees, as manufacturers continue incorporating  sustainability practices within their product manufacturing processes and supply chains, the retail industry – as the main customer point of contact – bears the responsibility of educating consumers about the sustainability choices available in the market (2010).  Companies have begun to realize that the cost of everything is going up, although as consumers we found that out really quickly, they want to maximize profit and save money. If anyone wants to keep their company thriving they are going to have to be pre-cautious and willing to make sacrifices now with sustainability to prepare for their future. What better way to do so than “going green”? It is easy to say retailers have made a large impact in sustainability so far and it is only the beginning with numerous amounts of methods. Companies are constantly being innovative and coming up with new ideas to conserve or reuse items within their companies.  Here are a few examples of how some retailers have decided to “go green”.

Reusable shopping bags.

Made from plastic bottles that came from rotting landfills in Japan and Taiwan (Darragh 2010)

One of Nike’s Reuse A Shoe bin

Whole Foods Market, Nordstrom, Gap Inc. (which owns Old Navy and Banana Republic),

Anthropologie, Patagonia, Sears and Kmart are using paperless receipts. (Clifford 2011)


Boynton, J. (2012, January 26). Sustainability in retail: Not an oxymoron. Retrieved from http://www.triplepundit.com/

Clifford, S. (2011, August 7). Digital receipts join paperless age. The New York Times. Retrieved from http://www.nytimes.com

Farfan, B. (2009, January 26). Retail sustainability: Best U.S. retail employers have both job openings and ethics. Retreived from:http://www.about.com

Rice, J. (2010). Role of retail in sustainability. The Green Economy Post. Retrieved from http://greeneconomypost.com/